Telephone Tracking enables you to track calls from your site and understand exactly what marketing activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no more will you need to guess how your caller has discovered you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their key words, to be able to understand which keywords provide call conversions. Call Conversions Without visibility of call conversions, it’s not really feasible to figure out if your investment in the key words in your portfolio is providing value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, as it lets you realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business.